The platform is rolling out a new feature that allows them to cut down on the amount of AI-made videos appearing in their timelines. This move comes as the company revealed that it presently contains in excess of 1 thousand million AI videos.
Pilot Phase and Launch
The new functionality is undergoing trials over the coming weeks before a global rollout. This development comes amid a rise in content created by AI, driven by emerging content generation software.
AI Proliferation Online
Recent reports that nearly one in 10 of the quickest rising content creators on another major platform exclusively feature clips produced artificially. A large amount of this content is classified as “AI slop”, a label for poor-quality, factory-style content that is typically nonsensical or dreamlike.
Based on user feedback that many people enjoy content produced via AI tools, ranging from computer-generated images to informative clips, and we intend to offer the community the ability to adjust the amount of that, according to their own preferences,” stated a spokesperson.
Volume and Proportions
TikTok announced that there are now over a billion videos on its network identified as made with AI. In total, more than 100 million pieces of content are added to the platform daily, making clips made by AI a relatively small part of its total content library.
How to Adjust Settings
Users will be able to reduce or increase the volume of artificial media they view by accessing the “manage topic” option in the app and selecting the AI content topic. Additional categories that currently be adjusted under the filter include current affairs, fashion, beauty, and movement.
Platform Guidelines
TikTok’s policies oblige content makers to label convincing AI-generated content, and it forbids malicious fake videos of public figures or critical incidents. Any authentic-looking AI video that is without a tag can be removed under its user guidelines.
In addition, the platform will henceforth attach an AI-generated watermark to content made using its proprietary AI systems, or flagged by an collaborative effort for spotting content made by AI. This step is aimed to help prevent users from seeking to bypass the labeling process.
Responsible AI Funding
The platform is additionally launching a two million dollar awareness program for experts and institutions to create learning resources about using AI responsibly. This program will benefit charitable organizations specializing in training coding and technology.
Moderation Strategy
The video-sharing app has supported its content review process, amid debate over intentions to cut jobs for numerous safety staff in Britain. It is set to reduce hundreds of positions in its trust and safety department in London, with labor groups and internet security professionals expressing worry that humans are being replaced by AI moderation.
A trust and safety lead explained that human moderation would remain essential, but automated tools can protect employees by filtering out the most distressing content prior to it is viewed by staff. The company announced a 76% decrease in disturbing and violent content handled by human moderators over the previous year due to intervention by its automated systems.
It is vital to combine humans and technology to maintain a secure environment,” she said. “We’ll have staff as involved in the system, but we additionally believe it’s highly necessary to limit contact with unsafe media as swiftly, which is the area in which a lot of the machine support is proving valuable process content quickly.”
